SUBDOG

Subway Australia & New Zealand

It started as an April Fool’s joke. But Subway fans wanted the ‘Subdog’ for real. One fan going as far to say “If this is April Fool’s, I’m never eating Subway again”. So we made the Subdog a reality, and welcomed that fan back to be the first one to try it.

And who doesn’t want an excuse to bring back ‘Who let the dogs out’ by the Baha Men?

The campaign featured TV, Outdoor, Social, Radio, Digital and In-store.

Can’t please everyone…