E.BUNNY

Subway Australia & New Zealand

Christmas is one of the loneliest times for millions of people. Which made us think – what does the Easter Bunny do at Christmas?

Forgotten for most of the year. No wife, elves or workshop like Santa. To stand out in the cluttered Christmas market, we shared a rare glimpse into the lonely life of the Easter Bunny and how a gesture as simple as giving a cookie can make someone feel less lonely.

We teased the campaign with an interactive tour of E.Bunny’s home. Then launched across film, 3D billboard, outdoor, social, cinema + more.

BADC 2023 Gold, Silver, Bronze.