DOMESTIC VIOLENCE AWARENESS

Marie Claire Australia

For the 2019 International Women’s Day issue, marie claire asked five agencies to campaign against the domestic violence epidemic.
Two of our ideas were published in the print and online issue.

“What they came up with is both moving and shocking.” - Nicky Briger, editor of marie claire.

Art Director: Carissa Jackson
Agency: Ogilvy

Awarded Finalist at Brisbane Advertising & Design Awards

Swipe Left Extension Idea

Partnering with Marie Claire female models, we’d create a range of fake profiles to give our male audience an interactive
and unforgettable experience on Tinder.

This idea was loved but was too controversial to print due to cosmetic partnerships.

CONCEALHER Extension Idea:

Partnering with an iconic make up brand and celebrity, like FENTY, we could sell the limited-edition range in participating
Sephora stores with proceeds supporting Assist A Sista.

For launch, the latest marie claire issue includes a sample of CONCEALHER and publishes a feature article on domestic violence.
Proceeds of the issue support Assist A Sista.